Freshest Goods at Bastid’s BBQ

By | Community, Events, Fashion | No Comments

This weekend is the fifth annual Bastid’s BBQ at 229 Richmond St. West (next to the Ballroom) from 3:00 Pm-11:00 PM. For the second year in a row, Freshest Goods will be in attendance selling goods and products from local designers Vice x Virtue, MNFSTO, Original 6, Champstiles, Notaurious, Tomboy, and Wild Moon.

The BBQ is a great way to support local design and talent! As of this morning the DJ set times are:

  • Paul Chin 3:00 – 3:30
  • Rhek 3:30 – 4:00
  • Big Jacks 4:00 – 4:45
  • Bambii 4:45 – 5:30
  • Starting From Scratch 5:30 – 6:15
  • Wristpect 6:15 – 7:00
  • Skratch Bastid (1) 7:00 – 7:30
  • Big Toe’s HiFi 7:30 – 8:15
  • DJ Dopey 8:15 – 9:00
  • Hedspin 9:00 – 9:45
  • Chris Karns 9:45 – 10:30
  • Skratch Bastid (2) 10:30 – 11:00

 

Skratch Bastid is a long time friend to the organization and we are very excited to be a part of this community event. If you haven’t already purchased an early bird ticket, it isn’t too late to head over to his Eventbrite page and purchase one, or buy at the door for $20+tax.

For more information on the event and real-time updates, head over to his Facebook event page: https://www.facebook.com/events/384570968414194/

As well, make sure to stay up-to-date with our status at the BBQ through our Instagram and Twitter pages. See you there!

Submissions extended for the 2015 festival!

By | Community, Organizational | No Comments

The submission deadline for visual artists, DJ’s, musicians, volunteers and vendors for the 9th annual festival in September has been extended to July 13th 11:59PM. Those interested in applying for the culmination of hip hop culture in Toronto can go to mnfsto.com/apply and proceed with the application for your medium.

This years submissions have a $25 fee, with the exception of volunteer submitters. The fee is to pay for administrative costs attached to processing hundreds of applications. If you are unable to pay this fee, or have any questions, please contact info@themanifesto.ca

By applying you will get free admission to the event you apply for, as well as a 50% off admission for the summit.

Let us know on social media when you apply with the hashtag #mnfsto9 on Twitter, Instagram, and Facebook.

HIP-HOP PLAYGROUND WANTS YOU!

By | Meet The Team | No Comments

Calling all street dancers.
Battle it out for cash prizes at Hip-Hop Playground: Battles & Beats

as part of Ontario Scene

 

Version française

 

TOP PRIZE $1000 for the Last Style Standing
3 prizes of $250

 

WHEN:
May 2, 2015
12:30 to 5:00pm

WHERE:
Maker Space North
250 City Centre, Bay 216

 

MUSIC BY DJ Jervy Jerv (Ottawa)

 
ENTRY
Free for all ages but you must pre-register by clicking here:

REGISTER

 
STYLES
Hip Hop
Breaking
Popping
Locking
Until there is one last style standing.
 
JUDGES (1 judge per style)
Crazy Smooth – Breaking (Ottawa)
Simon Klassic Xavier -Popping (Ottawa)
Pryo- Locking (Toronto)
Gadfly-Hip Hop Freestyle (Toronto)
 
SCHEDULE
Each style has its own cipher
Cipher times:
13:00-13:20 – Breaking
13:30-13:50 – Popping
14:00 – 14:20 – Locking
14:30-14:50 – Hip hop freestyle
 
TOURNAMENT STYLE
 
Round 1
The judge of each style will choose the top 4 dancers from each cipher.
 
Round 2
Top 4 dancers in each style compete against each other until one winner is named.
 
Round 3
Each style winner will then compete against the others until the last style is standing.
Click here to register:

REGISTER

 
 

LA ZONE HIP-HOP LANCE UN APPEL AUX DANSEURS DE RUE!
Venez nombreux concourir pour des prix en argent à la Zone hip-hop : rixes et rythmes

 

Événement de la Scène Ontario

 

GRAND PRIX 1000 $ pour l’épreuve de résistance (Last Style Standing)
3 prix de 250 $

 

QUAND?
2 mai 2015<
De 12 h 30 à 17 h

OÙ?
Maker Space North
250 City Centre, Bay 216

 

MUSIQUE DJ Jervy Jerv (Ottawa)

 
POUR PARTICIPER
Gratuit pour danseurs de tous âges, mais préinscription obligatoire:

ENREGISTRER

 
STYLES
Hip-hop
Breaking
Popping
Locking
Voyons voir quel style l’emportera!
 
JUGES (1 juge par style)
Crazy Smooth – Breaking (Ottawa)
Simon Klassic Xavier – Popping (Ottawa)
Pryo – Locking (Toronto)
Gadfly – Hip-hop freestyle (Toronto)
 
DÉROULEMENT
Chaque style aura son moment de gloire!
13 h-13 h 20 – Breaking
13 h 30-13 h 50 – Popping
14 h-14 h 20 – Locking
14:30-14:50 – Hip-hop freestyle
 
STYLE TOURNOI
Premier round
Le juge de chaque style choisira les 4 meilleurs danseurs de sa catégorie.
 
Deuxième round
Les quatre finalistes dans chaque style se feront la lutte jusqu’à ce qu’une personne soit déclarée gagnante.
 
Troisième round
Les gagnants de chaque style s’affrontent jusqu’à ce qu’un style l’emporte.
 
INSCRIVEZ-VOUS pour prendre part à la compétition:

ENREGISTRER

INTRODUCING… ARTDATA!

By | Community, Dance, Events, Fashion, Music, Organizational, Programs, Visual Arts | No Comments

If you are a youth arts group in Toronto how do you measure success? It can’t be just about revenues. Or huge crowds to local events.

What we can measure is the cultural impact of Manifesto on our community at large.

Artdata is an interactive data visualization funded by the Laidlaw Foundation and the Toronto Arts Council that gathered data on the programs and reach of 12 youth arts groups across the city. The interactive map, the Toronto Star Website, and ArtData on our own website will be launched today.

Here is sneak peek at the footprint of the Manifesto programs of 2014.

ManifestoFootprint

So Toronto: this is how WE measure success! Total number of  programs across the city!

This is how we measure the global impact of our Manifesto messengers. Tour dates for 8 Manifesto messages between 1999-2003.

This is how our community – 12 other youth-arts led organizations – spell success! This is our collective footprint – measured by outreach programs, participation, audience and community partnerships.

manifestototalimpact

And if you want to see just how some of our young artists get around check this out!

Randell Screenshot

This is how you navigating the interactive visualization.

To see the impact of individual organizations, click on the stars across the map. To see the collective impact of our ecosystem click on the PARTICIPATION, TOTAL IMPACT AND SPONSOR buttons along the top of the map.

To view the impact of individual artists who have participated in youth-led arts groups, click on the ART TRAILS button.

Shout out to the Laidlaw Foundation and Toronto Arts Council who funded this project. #artdatatoronto

>> Launch ArtData

Jhené Aiko, SZA & The Internet @ Sound Academy

By | Events, Music | No Comments

Happy to see two incredible female artists Manifesto has had the honour to debut in Toronto making their way back to the city for a collab show at a big venue. Mad love to Jhené and SZA. They’re both great, so if you missed them before, definitely don’t sleep this time.

Info below:

Jhené Aiko

with SZA and the Internet

December 18
Sound Academy
Tickets on sale Friday 10am

Jhené Aiko, the only female artist on this year’s 10th Anniversary Rock The Bells Hip-Hop Festival Tour, has been described as the first female voice in R&B’s new wave. She’s bringing her critically-acclaimed sound to Toronto’s Sound Academy on December 18th.   Jhené will be joined by electro-soul songstress SZA and LA hip-hop/soul duo The Internet.

Tickets go on sale this Friday, November 21 at 10am at Ticketmaster.ca

jheneaiko-800x320-1218la

FIGHT THE GOOD FIGHT FUNDRAISER

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flyer_back

The Second Annual FIGHT THE GOOD FIGHT FUNDRAISER in honour of Dr. Mutulu Shakur will be on SUNDAY NOV 9 from 11.30am – 7:00pm at Six Degrees Community Acupuncture, 204 Spadina Avenue, Second Floor. 

This is an opportunity for everyone to explore different kinds of Traditional Medicine from Acupuncture, Yoga, Ayurvedic treatments, Shiatsu, Reiki and more all at PWYC and Sliding Scale rates in our HEAL & HONOUR space.  We will also be offering three informative panels on natural ways to keep healthy to EDUCATE & EMPOWER. This year we have also added an ART & ADVOCACY room with an interactive art space and photography exhibit by Amrit Singh breaking down barriers on how we see healing and most importantly, WHO we see receiving the healing.

The funds will be donated to the Friends and Family of Dr. Mutulu Shakur organization in NYC to support his legal defence, commissary, and publishing projects promoting justice for the Black community. In addition, partial proceeds will be given to Annishnawbe Health Toronto, to honour our Indigenous comrades whose land we practice on.

Dr. Mutulu Shakur is a Doctor of Acupuncture, Revolutionary, Freedom Fighter and Healer Activist.  He spearheaded a detox program using only Acupuncture at the Lincoln Memorial Hospital in the Bronx in the 1970s, started the first Black Acupuncture Organization (BAANA), and developed one of the first Acupuncture schools for Black and underprivileged peoples in Harlem to spread Traditional Medicine to those ignored in America.  In addition to his work as a Healer Activist, he was also a leader in the Black Freedom movement as a member and working with the Black Liberation Army, The Republic of New Afrika and The Black Panthers.  Dr. Shakur is also Tupac Shakur’s stepfather.

 

BOOKINGS CAN BE MADE AT: healeractivists@gmail.com, or by calling 416.662.0564, website: http://mutulushakur.com/site/2014/10/fight-the-good-fight-toronto-2014/

FB event page: https://www.facebook.com/events/853904977987630/

We were OVERBOOKED last year, so please book in ADVANCE to guarantee your treatments!

PLEASE NOTE: This is a safe space for all beings

 

SUNDAY NOVEMBER 9/14 SCHEDULE

 

CLASS SCHEDULE || FRONT ROOM (PWYC, suggested donation $10)

11:30AM-12:30PM – YOGA with Kim Crosby of Brown Girls Yoga & The People Project – ALL are welcome!

12:45PM-1:45PM – NADA (ear) Acupuncture Circle with Phil Jacobs (R.Ac) & Ann McKinnon – Acupuncture for Anxiety, Addictions, Stress

2:00PM-7:00PM – Photography Exhibit by Amrit Singh & Interactive Art Space

 

TREATMENT SCHEDULE || COMMUNITY SPACE (Sliding Scale $15-$50)

12:00PM-4:30PM – COMMUNITY ACUPUNCTURE with Kandiss Fernando (R.Ac), Rian Opeifa (R.Ac), Nada Askar (R.Ac), and Susanda Yee & Lamia Gibson of Six Degrees

5:00-7:00PM – Three mini-panels on Traditional Healthcare

 

TREATMENT SCHEDULE || PRIVATE SESSIONS (Sliding Scale $20-$60)

11:30AM-3:00PM – Book any individual treatments from:

–       Ayurvedic Head Massage and/or Ayurvedic Consultations with Sairupa Krishnamurti

–       Naturopathic Doctor Consultations with Melissa Chan, ND, Birth Doula

–       Acupuncture with Amrit Singh R.Ac (www.droptheneedle.ca)

–       Shiatsu and/or Acupuncture with Rian Opeifa R.Ac/Shiatsu Therapist

–       Acupuncture and/or Shiatsu with Lamia Gibson (www.pokeme.ca/)

–       Reiki Energy Work with nisha  ahuja (www.nishaahuja.com)

NEXT LEVEL: Cultural Hotspot South Scarborough Closing Celebration

By | Community, Dance, Events, Fashion, Music, Organizational, Programs, Visual Arts | No Comments

CulturalHotspots NEXT - Postcard - v0.9

 

Celebrating the next generation of artists in Scarborough and beyond!

 

Saturday, October 25
Warden Woods Community Centre
74 Firvalley Crt (1km South of St. Clair off of Warden – South Scarborough)
TTC: 69 or 135 Bus South from Warden Station to Firvalley Crt.
1:00 – 8:00pm
Cost: FREE w/ RSVP (see RSVP links below)

LEARN /// 1:00-3:00pm

Unity presents:
Workshop with B-Boy Lego from The Supernaturalz Crew
The Original B-Boy w/ a Different Movement
RSVP to attend: http://bit.ly/1tbZiR7

Manifesto presents:
In Conversation with Lenny Len (Flavorshop)
hosted by Fly Lady Di
RSVP to attend: http://nextinconvo6.eventbrite.ca/

NETWORK /// 3:15-5:00pm

Arts Mentor Speed Dating
A speed dating event featuring an amazing roster of mentors providing advice and guidance across a variety of topics and areas of the arts. Young people and developing artists are encouraged to attend, sign-up with their choice mentors, and learn from experts in their respective field. Speed dating slots will be 10-minutes in length and sign up for one of nine spots per mentor begin at doors open at 1:00pm.

RSVP to attend: http://nextlevelspeeddate.eventbrite.ca/

Confirmed mentors include…

Rich Kidd (studio basics + recording)
Tanika Charles (live performance + touring)
Heather Campbell (accounting basics)
Lenny Len of Flavorshop (choreography + dance instruction)
David Delisca (artist 101)
Jalani Morgan (photography)
Fly Lady Di (multidiciplinary artist + work balance)
Mark Kurupt Stoddart (small business + entrepreneurship)
Giles Monette (art show curator + visual artist)
Kate Fraser of Artreach (workshops + arts education)
Jen Fabico of Scarborough Arts
Dwayne Dixon of Manifesto
Mike Prosserman of Unity
Chris Jackson of The Big Ticket (concert promoter)
Omer Ismael of AVNU (avnu.ca)

REMEMBER: Sign-up for speed dating spots begins at 1:00pm when doors open.

CELEBRATE /// 5:00-8:00pm

5:00-6:00pm

All-Styles Battle Round of 16 + Round of 8
$500 prize to the winner!
Battle DJ: Andy B Bad
Register to battle: http://bit.ly/1DALzVY

6:00-8:00pm

* Welcome + Cultural Hotspot supporters
* Visual art showcase by We Are Lawrence East and Precious Gems
* Host DJ: Fly Lady Di
* Beatboxing performance
* R.I.S.E. Artist Showcase
* Fancy Dance by Classic Roots
* All-Styles semi-final and final
* Tanika Charles & The Wonderfuls (full 30 minute set)

Hosted by: David Delisca + Jordan Viera

In Conversation With Emmanuel Jal

By | Community, Events, Meet The Team, Music | No Comments

Artscape + Manifesto presents the latest In Conversation with… series featuring Emmanuel Jal.

Musician. Philanthropist. Political Activist. Humanitarian. Visionary. Born as a child soldier in Sudan without a known birth date, Emmanuel Jal has risen from his struggles to be recognized as a man with limitless identities.

“THE POTENTIAL OF A YOUNG BOB MARLEY” – Peter Gabriel

Listening to his singles like, “War Child”, “We Want Peace”, and “My Power” – it’s apparent that Emmanuel Jal is one of those artists that has something powerful to say. His music is just as much about the poetry as the message behind the lyrics. Peter Gabriel, lead vocalist of Genesis, refers to Emmanuel Jal as having “The potential of a young Bob Marley.”

Recognized for his talents, Emmanuel Jal has performed alongside artists like Nelly Furtado, DMC, Joss Stone, Nile Rodgers and Alicia Keys. He has also performed for Live 8, Nelson Mandela’s 90th Birthday Concert, and the One Concert for his Holiness the Dalai Lama.

Jal’s actions extend far beyond his words. As a philanthropist he established Gua Africa, a charity who’s mission is to develop education in order to restore communities that have suffered from the effects of war and poverty. For his dedication to humanitarianism, Emmanuel has been awarded the Calgary Peace Prize, the Humanitarian Award, the Dresden Peace Prize, and he has also been honoured by Ban Ki Moon at the UN for his peace efforts in South Sudan.

Hosted by Mustafa the Poet, the evening promises to offer an intimate and revealing conversation with Emmanuel about his incredible story and flourishing career.

 

Event details:

Tuesday, October 14
8:30PM – 10:30PM
Daniels Spectrum – Ada Slaight Hall
585 Dundas St. E.

Go to the Facebook event for more details.

Facebook-Event

Dropping Science with Skeme Richards

By | Dance, Music | No Comments

by Luke Fox

“It’s always about the element of surprise, where I play something and now you have to adapt to it. That’s the test: Can you adapt to music you don’t know?”

A rabid collector of classic kung-fu flicks, ’80s cartoons, Black cinema memorabilia and, oh yeah, records—he estimates his 45 collection alone at upwards of 3,500—DJ Skeme Richards is a born b-boy who threw himself into all four elements of hip-hop culture as a kid growing up in early-’80s Philadelphia.

“Back then, it was just so natural,” Skeme explains from his hometown. “It was like getting up and walking one day.”

Producing beats and DJing for nearly 30 years strong, Skeme has rocked parties from Tel Aviv to Japan and seen his all-45s Hot Peas & Butta gatherings soar from a Philly thing to a global party. Skeme brought his party-rocking expertise to the b-boy element at Manifesto’s Live At the Square helmed the turntables at the Last Style Standing cypher to stage battle and the Canada Pro 1vs1 B-boy Championship, and spoke on The Business of Art III panel at this year’s Summit. We caught up with him before he came into town.

Do you remember your very first DJ gig?

It was an elementary school party. We had a day called Colour Day. They’d split the school into two different teams, a red team and a blue team, and there would be dodgeball tournaments and all sorts of different games. I wouldn’t call it an after-party, but there was a party pre-three-o’clock and after the activities. That was my first gig. I was 12.

Who was your DJ hero growing up? Cash Money?

To be honest, Philly was filled with Cash Moneys and Jazzy Jeffs. They were the two guys that made it out. They got in at the right time and made it out at the right time. My hero was a guy named DJ Groove. He was much like the Afrika Bambaataa of Philly. He knew all the breaks, all the beats. He was good with the production. He started DJing in ’78, and he was my O.G. as far as wanting to be that guy. And still today he’s that guy.

Did sound system size matter like it did in New York?

It did. Well, it was a combination. The technical skills mattered as well. We had a park in Philly called the Plateau, which is where everyone would go on Sundays. Whoever had the loudest sound system during that time, the next week got to set up on top of the park’s bathroom building versus being down below. More so, it was about technical skills. You could have a great sound system, but if your technical skills weren’t up to par…

Tell me about your greatest nightmare gig.

I can adapt to any situation. I’ve had off nights where the equipment’s not working right, or I’ve walked into something unexpectedly. The good thing about digital, if you walk into a crowd you weren’t expecting and you have a nice catalog of sounds you rarely play or couldn’t care less about but that’s the crowd for it, you can work it. It’s not like you’re carrying vinyl and have to stick to the script of your crates. I’ve been in places where the crossfader on the mixer was really janky. Well, guess what? I’m used to rocking the up-and-down faders just as well as the crossfader. I started out on inferior equipment. So when I go to a club and something’s not working, I know how to adapt and troubleshoot. I can tell if there’s a short in the mixer or the pitch is off on the turntable. I’ve spun with a lot of people where I’ve had to troubleshoot and fix their problems because they were having a nightmare. They’re inexperienced; they got into DJing because of DJing. Early DJs got into it because they were scientists. They were technicians who wanted to know about the turntable and how it worked. That’s a big difference between yesterday’s generation and today’s: We knew how to fix and build. This generation only knows how to put the song on and go.

Are there trade tricks to spinning for a breakdance circle?

There wasn’t at one time. It was just [playing] good tunes. Now people try to push the envelope and try to go really far to the left or spin high-tempo energy music. I try to keep a balance between classics, future classics, some undiscovered records no one else is playing but me—and I vary the tempos. When the DJ keeps playing the same tempo, it becomes like techno in a sense. Monotonous. I switch from Afrobeat to classic breaks to some Latin breaks to give the tempo different feels.

Do dancers ever request you play certain breaks?

It’s an unwritten law that you don’t request music from a DJ, whether you’re in a club or you’re a b-boy. If there’s a competition going on, and someone says, “I want to dance to this,” in my head he’s saying, “I’ve danced to this song a million times. I know it in and out.” So it’s an unfair advantage. It’s always about the element of surprise, where I play something and now you have to adapt to it. That’s the test: Can you adapt to music you don’t know

Name three surefire breaks that never fail when spinning for b-boys.

Budos Band, “Up from the South”; Funkshone, “Chase the Dream”; and “Shaft in Africa,” Johnny Pate. Those always go over well.

Whats the most youve spent on a record?

$350. That was on a Soul Excitement 45 in Japan.

Where do you do most of your shopping, online or in actual stores?

I have a rule: If I know I’m going to a country pretty soon, and I’ve met a dealer and I know he has records I’m looking for, I’ll wait and go buy directly from him versus me ordering them. I’d rather go to his store, introduce myself and have a conversation and build a relationship with that person.

Why has the appetite for the 45 survived the shift to digital music?

Because it’s trendy right now. The purpose of the 45 is that music is not available on 12-inch or album. So the 45 was the only way you could get that song. Now people are choosing the 45 just because it’s the trend. If there’s a song that’s on 45 and 12-inch, I want the 12-inch. There are disco 45s, but why would I play that? If there’s an edit of 12-minute disco song, you can only fit four minutes on a 45. You’re losing the song. It’s just a trend now. When I play 45s, it’s because that song is only available on 45.

Describe your love of VHS.

That’s from childhood. We first got a VCR in ’83. So from ’83 until now, I’ve had multiple VCRs in the house running on Saturday nights. During the heydays of HBO and Cinemax, I would have two VCRs running Saturday night at 9 o’clock because there [were] premieres of two good movies. Or Saturday morning I’m taping cartoons, or Saturday afternoons taping kung-fu flicks and Soul Train and specials I knew were coming on one night and never coming on again. These were shows I knew I had to preserve. I still have multiple VCRs running. I have DVR, but I transfer everything from DVR to VHS as a backup. People fail to realize VHS is the safest way to back up media, hands down. Hard drives fail; DVDs degrade after 10 or 15 years. After it starts pixelating, it’s over and you can’t get it back. With VHS, you might lose some picture quality, but it’s still there. And if you really need to, you can re-master VHS. It’s never failed. If it pops, you open it up, splice it and pop it back.

Do you plan for specific gigs? Will you have a game plan for Manifesto?

It’s more important to have a connection to the audience or walk into a space and feel the venue and say, “I really like this venue. It’s grimy.” Or, “It’s sexy. Or, “It’s retro.” Once I feel the energy of the venue and lighting, then I feel the energy of the crowd. That’s what I play off — the crowd. So I don’t go in with a set formula, because the once or twice I did go in with a formula, it was the wrong formula. Then I had to regroup and start over. So when I feel there’s good vibes and good people, I’m like, yeah, we’re going to have fun tonight.

Ryan Leslie on Disruptive Media

By | Music | No Comments

By Ryan B. Patrick

“For a new artist to ascribe to an antiquated business model, really to me is the antithesis of creativity. If you are truly a creator, then are you looking to extend and push the boundaries of culture and artistic contributions of our generation. Then it is imperative that you adopt a model that empowers future creativity.”

Ryan Leslie is about the future. While you may know him from previous successes with hits like “Me & U,” “Diamond Girl,” and “How It Was Supposed to Be,” that was in the past. The multi-hyphenate artist — singer, songwriter, producer and entrepreneur —has transcended his past successes as a solo artist to become a champion for a new consumer model for artistic success. With his co-founded Disruptive Multimedia (DMM) platform, Leslie is committed to transforming the music industry by leveraging technology to gain stronger insights into what fans truly want. This involves communicating with audiences on a direct-to-consumer level with an eye towards better branding, stronger engagement and ensuring that artistic endeavours are appreciated and consumed on a more personal level.

For example, his latest Black Mozart album project was pushed out on an innovative level, via a $12 subscription that provides fans with not only a digital copy but also direct communication with Leslie and his team. We caught up with him to chat about the future of creating and selling music independent of the traditional music industry model.

What is the Disruptive Media platform all about?

Ryan Leslie: It was a decision. I had sold hundreds of thousands of records and I had no insight into who had actually bought the records. This was the only way for me to actually found out the real people behind the anonymous sales.

Is this independent, direct to consumer model the direction all artists should be going in?

If you want to have any decent chance of success, then this is the only way. If you look at any other venture that’s successful, most of the time they are successful because they take care of their customers and provide the best service. The only way to do that is if you really know what people want to hear from you — what they like and what project, merchandise or initiatives they want to support.

What are the challenges of adopting this model?

The real challenge is shifting the culture so that people understand that it’s okay to face the audience directly. The technology is secure enough that having people support you this way is comparable to them supporting you via iTunes. We’ve had thousands of transactions and no one has ever been a victim of identity fraud in our stores. If you feel safe buying something through Amazon or iTunes then this is just as secure to go direct.

As technology democratizes the process of selling directly to fans, why would any artist still look to get a traditional record deal?

A lot of artists are mostly concerned with exposure. The big record companies’ budgets are allocated towards major distribution channel that give the artist the widest exposure. But if that’s all an artist wants, then get it.

What do you have planned for the DDM platform at the moment?

We are in private beta right now and we will only work with artists that understand the future. It takes a level of talent and innovation

How do you define success under this model?

Success is if you are happy doing what you are doing. For me success is doing what I love every day. No creative restrictions, no schedule, no boss, no obligations — all options, opportunity and potential. That’s how I define success. For anyone’s that’s interested in making a sustainable living, one that underwrites your ability to create, the economics come down to the level of support from people who want to inspire you. It has nothing to do with how many supporters — looking back in history there were many creators that only had one small group of supporters like a royal family and artists would write plays, musical and full classical pieces. If you are an artist and you just want to share and create with the worlds and one fan decides to give you $100,000 to do it, I’d rather know that one fan than know 100,000 fans that give you a dollar simply on purposes of scale and engagement. As it stands right now, I know personally every fan that legally supported my last record. They stop me on the street! That’s never existed before and this is history. For a new artist to ascribe to an antiquated business model, really to me is the antithesis of creativity. If you are truly a creator, then are you looking to extend and push the boundaries of culture and artistic contributions of our generation. Then it is imperative that you adopt a model that empowers future creativity. Our model is about data, efficiency, great decisions and most of all it’s about empowering the creator of connect with those who get what he are she are truly creating.